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A lot of brewers will admit that if your beer doesnt turnout the way you want you a trick is tossing in a ton of hops and making it an IPA. Once you get used to
by AlwaysRock 5y ago
A lot of brewers will admit that if your beer doesnt turnout the way you want you a trick is tossing in a ton of hops and making it an IPA. Once you get used to doing that you become a brewery that only makes IPA.
It does seem to have swung back a bit over the last few years though. I find people are looking for, "drinkability" over "hoppyness" but that's obviously anticdata.
- gunshai 5y ago>A lot of brewers will admit that if your beer doesn't turnout the way you want you a trick is tossing in a ton of hops and making it an IPA. Once you get used to doing that you become a brewery that only makes IPA. Larger craft breweries really don't have this luxury. They need to have both a means of production laser focused quality and process oriented folks AND a place for rapid research and development. What is ironic is when a craft brewery starts reaching size where they can afford these types of benefits they are often demonized for various reasons all having to do with the Brand.