> seemingly more addressable market. Gadolinium will get you blank stares from a lot of people. Lead is well known. Look at the reception this article, which

> seemingly more addressable market. Gadolinium will get you blank stares from a lot of people. Lead is well known. Look at the reception this article, which is basically just a summary of the state of affairs ghost written by an activist organization, got. To get people to care about <insert chemical you've never heard of> you something that's well written, tugs at heartstrings and confirms biases (imagine a New Yorker article about DuPont dumping something in some rural watershed, that's the kind of media you'd need) to get people to engage just as much. Lead has a MASSIVE mind share among the people who like to fancy themselves as caring about these sorts of things. If they have a drug that can treat lead poisoning they can springboard off of that mind-share in order to sell their drug. They'd be stupid not to. Edit: typo.