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It is a UX trade-off; it's easier for the consumers to receive offers based on their preferences than it would be for them to seek out actively content that is
by mrkramer 5y ago
It is a UX trade-off; it's easier for the consumers to receive offers based on their preferences than it would be for them to seek out actively content that is interesting to them. My idea was when you are casually and randomly surfing the web you can receive offers to unlock some paywalled or premium content that would be appealing to you and otherwise locked and never accessed. The same concept is similar to advertising and particularly targeted advertising; why would advertisers spend millions and billions when consumers already know what they are interested in? It's not that easy because consumers experience Opportunity cost and Information asymmetry meaning they are simply not aware of everything that is available to them and when they are they do not quite know which product or service is better than the other and they have to choose atm which one to buy and which one they are not going to buy.
- SahAssar 5y ago> My idea was when you are casually and randomly surfing the web you can receive offers to unlock some paywalled or premium content that would be appealing to you and otherwise locked and never accessed. I don't get the scenario, if I got linked a particular article then you already know what article I want to unlock. If I landed on the frontpage of the site then showing snippets/headlines/previews will guide me to what article I want to unlock. What is the scenario where there is no signal on what a visitor wants to read but that visitor would still be willing to pay for it?
- mrkramer 5y agoThe thing is now the only way to access that linked paywalled article is to subscribe to the publication, there in no way to pay to read only that particular article.
- jjulius 5y agoBut why would that even need targeted advertising? There's literally nothing that stops publishers, media outlets, magazines/journals, etc. from charging per article right now.
- mrkramer 5y agoThere is nothing that stops Google and Facebook to stop showing ads and instead move to subscription business model. Without right incentives status quo will remain.
- SahAssar 5y agoGoogle and facebook are not content producers, their incentives and business model will not be the same.
- mrkramer 5y agoFor example YouTube did the good thing and they introduced YouTube Premium[0] which is ad-free YouTube subscription plus other perks. [0] https://www.youtube.com/premium https://www.youtube.com/premium
- jjulius 5y agoThere is a subset of people who don't want to subscribe to a publication but would be happy to pay per-article. All a publication needs to do is say, "Hey, wanna read this? Click here to pay X amount!". I'm not sure why Google/Facebook/advertising even need to enter the conversation here.
- mrkramer 5y ago>There is a subset of people who don't want to subscribe to a publication but would be happy to pay per-article. All a publication needs to do is say, "Hey, wanna read this? Click here to pay X amount!". That's exactly what I'm saying. >I'm not sure why Google/Facebook/advertising even need to enter the conversation here. Because I like to experiment with business models and because I wanted to show you that established business models don't change that easily.
- SahAssar 5y agoWhy is the current lack of micropayments for content at all connected to publishers lack of being able to track my interests?