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Google drops FLoC and proposes new Topics API for ads

16 points by twapi 5y ago

webmobdev 5y ago
> The Topics API works by having your browser (Chrome) ... determine topics that “represent your top interests for that week based on your browsing history.” Chrome will “leverage a classifier model to map site hostnames to topics."For each week, the user’s top 5 topics are calculated using browsing information local to the browser ... So Google now wants to create and run browser crawlers directly on our machines to create individual browsing profiles, and share this with Google and other "advertising" platforms "anonymously". That's not invasive at all. /s