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Haha these big techs shenanigans always intrigues me. First facebook tried to whitewash their tarnished reputation using buzz word "Meta". And now Google is try
by cute_boi 5y ago
Haha these big techs shenanigans always intrigues me. First facebook tried to whitewash their tarnished reputation using buzz word "Meta". And now Google is trying to rename FLoC with topics. It would be so weird to say "Topic" is violating the privacy.
Same snake with different color.
- mananaysiempre 5y ago> Same snake with different color. Yes and no. Yes, it still amounts to building user-tracking functionality into user agents. No, it’s not the same approach, because (IIUC) FLoC was doing unsupervised clustering of users, whereas Topics allocates users into predetermined clusters. This makes it potentially more transparent and also seems designed to work around the “protected categories” objection to FLoC, although in a world of proxy metrics and indicators I’m doubtful.