I'm a bit surprised that movie had such a large effect I think the other side of this is that Merlot was very popular. Everyone had already tried the Merlot. M

I'm a bit surprised that movie had such a large effect I think the other side of this is that Merlot was very popular. Everyone had already tried the Merlot. Merlot was overrepresented, so, there was like a Merlot "bubble" at the time, in part because of reports on the French Paradox [0], and it being the most popular grape in France and a very popular grape in California and the Finger Lakes. More than the film putting down Merlot, it was praising Pinot Noir. So, you have a movie more or less telling wine drinkers there's another wine you can drink besides Merlot... 0 - https://en.wikipedia.org/wiki/French_paradox https://en.wikipedia.org/wiki/French_paradox