But it's also partly to do with the kinds of businesses that the HN crowd are setting up. If your business is a plain old-style cash-flow business, rather than

But it's also partly to do with the kinds of businesses that the HN crowd are setting up. If your business is a plain old-style cash-flow business, rather than having a fast-growth trajectory, it does much sense to optimize for the cents, since they turn into dollars because of the repetition. When first-mover advantage is important, don't let the small stuff get in the way of getting your product out ASAP.