My relationship with my neighbourhood grocer is vastly different from the one I have with Jeffrey Preston Bezos and the unfathomably wealthy AMZN shareholders.

My relationship with my neighbourhood grocer is vastly different from the one I have with Jeffrey Preston Bezos and the unfathomably wealthy AMZN shareholders. I would never burden a small family-owned shop by ordering five things that I may or may not need for the weekend, then leaving four of them un-picked up to get a free refund when it rains. It would be a dick move. But to Amazon (or Ikea, or Mediamarkt, or what have you), I will glady do that without batting an eye. They're an unfeeling legal entity that thrives by exploiting every letter and loophole of the rules. It is absolutely fair to treat them the same way in return.