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Question to the crowd. I am perplexed how such information becomes public. Does it get published by VCs or firms themselves? What's the advantage making this i

Question to the crowd. I am perplexed how such information becomes public. Does it get published by VCs or firms themselves? What's the advantage making this information public?

MichaelApproved 15y ago
"What's the advantage making this information public?" Publicity and notoriety.
- getsat 15y ago
  And not having your business destroyed by the SEC.
gyardley 15y ago
In the United States, there's reporting requirements when selling stock and raising private equity - you have to file something called a Form D with the SEC. Typically these files are public - see formds.com for examples, although I didn't see Posterous when I searched there (maybe they announced ahead of the filing). Since these things are going to be made public anyway, there's no reason why you wouldn't shape the story yourself with a press release beforehand.
- nikcub 15y ago
  Techcrunch used to get a lot of funding scoops by scanning the D filings RSS feeds. Now everybody else has pretty much figured that out as well Some companies have different parent entities that take on the money. If you scan all the D's you can usually pick out the tech companies because of their funky holding company names.