Yeah I also enjoy alcohol. I think it is a bit more complicated than you make out. The popularity for millenia is really when the only competing beverage was w

Yeah I also enjoy alcohol. I think it is a bit more complicated than you make out. The popularity for millenia is really when the only competing beverage was water, and even clean water was hard to get until recently. In recent times, soft drinks and juices have usurped the ubiquity of wine at the dinner table in France for example (https://www.bbc.com/news/magazine-21929287 https://www.bbc.com/news/magazine-21929287). Out of interest, what did you think about the whisky the very first time you tried it? Do you think it is likely that without all the notions out there about whisky to do with cachet, heritage, masculinity etc that you would have kept drinking it? That is my point. This is all quite aside from your current experience of drinking whisky, which is of course entirely legitimate and enjoyable of itself. I like beer now but the first time I had it I couldn't get one mouthful down.