I would expand this premise by saying that a launch should be about unveiling the company, not the product. Once the product trickles out and gets adopted quie

I would expand this premise by saying that a launch should be about unveiling the company, not the product. Once the product trickles out and gets adopted quietly you establish a track record of results. THEN you can tell the world about the wizards behind the curtain, what is next and what is in it for customers, partners and investors. The purpose of the launch should be to accelerate your momentum, not create it where it does not exist.