It's sad but not unsurprising to see HN nitpicking this page. Normal website tracking and what companies like facebook, google, or amazon can do aren't comparab

It's sad but not unsurprising to see HN nitpicking this page. Normal website tracking and what companies like facebook, google, or amazon can do aren't comparable. The three partner organizations listed are extremely trustworthy and I know the Markup in particular has done very similar studies in the past, been excellent about informed consent and user data, and uncovered unique data on how social networks display content by doing so.