Exactly. In this case, it's meant to showcase how much data Amazon has on people, but I imagine their support handle (@amazonhelp) gets hundreds of requests a d

Exactly. In this case, it's meant to showcase how much data Amazon has on people, but I imagine their support handle (@amazonhelp) gets hundreds of requests a day that have things like full home addresses in the screenshot, and their support wants to inform people about the risks of having that be publicly tied to their online identity.