Agreed. For example, when a Rands article comes up, I always load it up in a tab and wait until I have the time to properly read it, and I almost always read it

Agreed. For example, when a Rands article comes up, I always load it up in a tab and wait until I have the time to properly read it, and I almost always read it to the end, because I know that the article will both delight me and instruct me.