>A brand could be a personal portfolio that can be used outside the company for entrepreneurial endeavors. So there might be issues with this. For your portfol

>A brand could be a personal portfolio that can be used outside the company for entrepreneurial endeavors. So there might be issues with this. For your portfolio to be effective, you probably need some screen shots. This is "eye candy," that gets people interested if and when they give it a 5 second glance. Most companies don't care, but if it's an internal application, they might. Having said that, you are always promoting (or demoting) your brand. People you work with notice your ability and work ethic always. When those people go to other companies and their new boss asks, "Do you know anyone who is good and will fit this role?" You want them to mention your name. You do this by always giving good effort. People definitely notice. I've gotten tons of jobs that way.