Copy format has some play with this too. Interesting that in this particular case the section headings are anti-aliased but the paragraph texts are not. If you'

Copy format has some play with this too. Interesting that in this particular case the section headings are anti-aliased but the paragraph texts are not. If you're not going to used anti-aliased you should pick a font that is not so rounded and apparent. Reading anti-aliased text is akin to rubbing my eyes with sand paper. Okay, it's not that bad but it has the same psychological effect of making me not want to keep reading. I will also admit, that even when the copy font displays pleasantly, I will only skim paragraphs to determine the general theme and tone of content to determine my interest and whether or not I will keep skimming, start reading, or leave altogether. But still, bad font choice is very distracting and doesn't help.