We have to keep in mind that for FMCG companies their definition of failure can be very different from what the majority of us perceives to be a failure. With

We have to keep in mind that for FMCG companies their definition of failure can be very different from what the majority of us perceives to be a failure. With that said, there's two things that made me question this type of customers: - The customers don't know they're choosing losing products (at best they know it's deeply discounted products); - The products are in the market, what I mean by that is that these are trialed and tested products, with space on shelves, with budgets for marketing - it's not like they're terrible products, they have standards and had positive feedback somewhere in the development cycle; So if the "doom-bringers" are buying products that are already being phased out with discounts, they aren't predicting the product demise, it already happened and they're just scrapping it. If they're buying for the novelty, they could be a group susceptible to advertising or that simply likes new things, and in this industry a lot of new products have difficulty sustaining the metrics required to keep themselves in the market. Or both. I don't see much of a behavior that can predict the outcome of products...