> Dark patterns - this sounds like a colour scheme you don't care for. Or craft clothing for goths? But the "dark" comes from its association with evil: "Defe

> Dark patterns - this sounds like a colour scheme you don't care for. Or craft clothing for goths? But the "dark" comes from its association with evil: "Defense against the Dark Arts", "The Dark Lord", "Turn to the Dark Side of the Force". It's a clear implication that the people are "selling their souls to the devil": knowingly doing something "a little bit evil" to achieve their aims.