> When they move away from one harbinger ZIP code, they tend to end up in another harbinger ZIP code. > And if they move to a non-harbinger ZIP code — an area

> When they move away from one harbinger ZIP code, they tend to end up in another harbinger ZIP code. > And if they move to a non-harbinger ZIP code — an area where consumers have popular, mainstream tastes — their propensity to purchase flops doesn’t change. This suggests that harbinger purchasing behavior has more to do with geography than social influence. No, this suggests that those harbingers are not swayed by popular opinion, not that they are influenced by geography, but that they like to live in places which are good according to their taste.