4 ms·

Great article. I disagree with the notion that 'launch is for amateurs'. Launch may be at times for amateurs, but it's really great for the big names, as well

by shoham 15y ago

Great article. I disagree with the notion that 'launch is for amateurs'. Launch may be at times for amateurs, but it's really great for the big names, as well -- seems like Apple does pretty well with its launches... I think that the real point of the article launch is really not so good for amateurs -- though amateurs might want to wait for a big launch in order to release their product, which can be a bad idea.

mcutler 15y ago
Advice here is really for new companies and products that don't yet have an established emotional connection (i.e. 'brand') with their target audience. So, rather than launch first and hope to stumble in to some sort of resonance with users... reverse the process and first build the brand through end-user experience with the product, then launch. :)