I think that the "bad thing" about "Johnny" is that he's all sizzle, no steak. When the focus on the product is lost, there's only so much even the greatest ad

I think that the "bad thing" about "Johnny" is that he's all sizzle, no steak. When the focus on the product is lost, there's only so much even the greatest ad guru can really do (with enough talent, money, and determination to succeed I think that a great marketing campaign can be enough -- but that's for the rare company that already has the money, when most new business just have the drive).