Since it's a pet peeve we share I'll add... I feel it's a bi-directional exchange. A trade. I consume a product (Gmail) and they consume a product (my personal

Since it's a pet peeve we share I'll add... I feel it's a bi-directional exchange. A trade. I consume a product (Gmail) and they consume a product (my personal information). At best I'd be "a" product not exclusively "the" product.