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Mike - this is really awesome of you to do. Current need: We're launching a payment gateway, called Samurai (http://feefighters.com/samurai http://feefighters.c

by pitdesi 15y ago

Mike - this is really awesome of you to do. Current need: We're launching a payment gateway, called Samurai (http://feefighters.com/samurai http://feefighters.com/samurai) next week. Unlike other gateways (Authorize.net, Braintree, Cybersource, etc) is that it's modern (not clunky), super developer friendly, and cheap. Also other things, like you can route payments intelligently and it'll emulate other gateways. We have over 40 users in the beta- it is doing thousands of transactions per day successfully, and our beta customers love it. We want to make the launch a success but don't have much planned other than an HN post. Ideas? (I'll drop you a line with a beta invite so you can see it too... anyone else who wants one can drop me a line to move up but please fill out this form beforehand https://docs.google.com/a/transfs.com/spreadsheet/viewform?formkey=dFJNMEE1enhlVDYtX2l0eUxCLVc1N1E6MQ https://docs.google.com/a/transfs.com/spreadsheet/viewform?f...) We could use your help in thinking about how to gain customer traction... Any tips/thoughts you have would be useful and much appreciated.

mikegreenberg 15y ago
Off the top of my head, here's an idea: Hopefully, you're involved in your industry's various online communities. Offer them an opportunity to try your gateway with waived/reduced fees for some time in return for using them as a case study. You potentially gain a customer, get free advertising (via their word of mouth), and extra fodder to throw around during your launch. They get reduced rates, personal help with getting your software integrated and potentially have a better experience handling transactions (right?). Alternatively, you could pull some stunts. I'm sure you're familiar with WePay's shenanigans. I think your FeeFighter's culture would do well with this sort of promotion. Think of something clever. (I've got nothing right now.) Launching a product like this is tough. You have to literally be in the right place at the right time. I'm certain you've prepared for this. I got your email and will kick the tires over the weekend. If you don't hear from me, reminders are welcome.

by pitdesi 15y ago

mikegreenberg 15y ago

Off the top of my head, here's an idea: Hopefully, you're involved in your industry's various online communities. Offer them an opportunity to try your gateway with waived/reduced fees for some time in return for using them as a case study. You potentially gain a customer, get free advertising (via their word of mouth), and extra fodder to throw around during your launch. They get reduced rates, personal help with getting your software integrated and potentially have a better experience handling transactions (right?). Alternatively, you could pull some stunts. I'm sure you're familiar with WePay's shenanigans. I think your FeeFighter's culture would do well with this sort of promotion. Think of something clever. (I've got nothing right now.) Launching a product like this is tough. You have to literally be in the right place at the right time. I'm certain you've prepared for this. I got your email and will kick the tires over the weekend. If you don't hear from me, reminders are welcome.