4 ms·
There's still a phenomenon in advertising where it increases your awareness of a category, but you don't correctly ascribe it to the correct advertiser in that
by asveikau 5y ago
There's still a phenomenon in advertising where it increases your awareness of a category, but you don't correctly ascribe it to the correct advertiser in that category. So funnily enough, I could still see someone going to IBM based on this ad.
- axiosgunnar 5y agoOr when Microsoft spent millions on giving NFL reporters tablets while in air, only for the reporters to refer to the tablets as „iPads“? :D