Like many VC-backed startups I think it was a bit of a darling for a while and then there was the inevitable realisation that something needed to change if it w

Like many VC-backed startups I think it was a bit of a darling for a while and then there was the inevitable realisation that something needed to change if it was going to have a viable business model. That's the charitable version. After all, they did amass a decently sized userbase in its darling stage, all ideological and disruptive as it was. Now it's yet another domain I exclude from search results.