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I like the sentiment of this post. I'm in a situation right now with our own Johnny and new products coming to market, and I fear he is staffing up for a big pu
by jnorthrop 15y ago
I like the sentiment of this post. I'm in a situation right now with our own Johnny and new products coming to market, and I fear he is staffing up for a big push at launch without actually thinking about adding value.
However, this post comes across as just a complaint against marketing in general. He says, "but marketers who busy themselves marketing can destroy value as readily as they create it" but doesn't lay out the case of how that happens. Nor does it explain why Johnny's push to launch is a bad thing.
I was hoping the post would articulate why "Johnny" is a "bad thing," because I have an instinctive feeling that the author is right, but unfortunately the explanation falls short.
- shoham 15y agoI think that the "bad thing" about "Johnny" is that he's all sizzle, no steak. When the focus on the product is lost, there's only so much even the greatest ad guru can really do (with enough talent, money, and determination to succeed I think that a great marketing campaign can be enough -- but that's for the rare company that already has the money, when most new business just have the drive).