You're quite right but as a customer I frankly don't care about how do they it as long as management and deployment are easier from my side. At one point you d

You're quite right but as a customer I frankly don't care about how do they it as long as management and deployment are easier from my side. At one point you do hit a limit on what you can do by cold-starting (almost) everything anyway, right? Let them optimize so they are competitive, and now they've given me a good reason to evaluate them.