Most startup books are riding the coattails of The Four Steps to the Epiphany, one of the first books about how startups need a different strategy than establis

Most startup books are riding the coattails of The Four Steps to the Epiphany, one of the first books about how startups need a different strategy than established companies, they have to be lean, customer development first, mvp and all that. I like Just Enough Research by Erika Hall. Beyond that I think behavioral science is where it's at. The rest is cruft, business stuff that might become important, but what a startup needs is empathy, if not curiosity for human behavior. I recommend Designing for Behavior Change: Applying Psychology and Behavioral Economics. Nir Eyal's weekly newsletter is great, don't take his stuff seriously, just read the things he links to broaden your horizon. Never forget to think for yourself though, nobody has the entire picture, so be sceptical, take the good parts, leave the rest. Experiment. Be a little scientist yourself. A responsible one though. We have enough baddies out there already.