Well, they might ramp up advertising when it officially starts. Maybe it's different in other areas, but in Germany there was Chrome advertising everywhere for

Well, they might ramp up advertising when it officially starts. Maybe it's different in other areas, but in Germany there was Chrome advertising everywhere for a while, and they might try doing the same for Plus. Though I suppose that reeks of desperation, since a social network should kind of advertise itself, so they might not even do it.