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The state of affairs is that Mac users are more willing to pay for software than Windows users, but not by a factor of 10, which is the Windows/Mac desktop mark
by huhtenberg 5y ago
The state of affairs is that Mac users are more willing to pay for software than Windows users, but not by a factor of 10, which is the Windows/Mac desktop market share ratio.
- ziml77 5y agoThis wikipedia page shows that it's a bit under a factor of 5 difference between the two (based on StatCounter data): https://en.wikipedia.org/wiki/Usage_share_of_operating_systems https://en.wikipedia.org/wiki/Usage_share_of_operating_syste... But as you can see later on in the entry, StackOverflow's survey shows the numbers as being much closer. So your target audience matters. I'd expect that software developers aren't the only set of users where the ratio is far off of the average.