It looks like you've put 5 years of love into the software, and 5 days into promoting it. Find someone who is into sales and marketing and get them to help. As

It looks like you've put 5 years of love into the software, and 5 days into promoting it. Find someone who is into sales and marketing and get them to help. As an amateur I'd say, make the website styling look more en vogue, it has to look like it's a successful bang-up-to-date piece of software supported by a bigger business, people like to feel they're getting on board a new wave of coolness and productivity. Add some good testimonials, maybe in the margin. What about some small professionally made videos of how powerful it is. Make the website work well on mobile and tablet. Make it easy to buy, I never buy software if I can't just 'click to buy' with e.g. PayPal. Try different pricing strategies, how about first 3 months free (get them hooked) then $1.99 per month, cancel any time.