I think it's a fake. The whole priming process was based on the assumption that creative execs will stare out taxi window during the ride. And that is a very l

I think it's a fake. The whole priming process was based on the assumption that creative execs will stare out taxi window during the ride. And that is a very large assumption. I basically do not know anyone who would do that unless they are lost in their thoughts in which case they won't even focus, optically, on anything outside of the car. So, yeah, fake I would say. Nice idea though.