Every product has obvious low-hanging fruit that could be improved in the UX — yet the company persists in spending effort on sweeping yet entirely cosmetic cha

Every product has obvious low-hanging fruit that could be improved in the UX — yet the company persists in spending effort on sweeping yet entirely cosmetic changes that deliver zero value. A good example is changing the typeface of text labels in every product to match the new Google logo, which Google seem to have been continuously doing for years on end now. I would argue this even has negative value, as it creates a mix of two typefaces (Roboto and Product Sans) in every product that used to have one, which causes every future UI design decision to be saddled with the extra cost of deciding which of the two to use.