The strategy is that they need to grow their company and potential revenue sourcing methods. The strategy for many is to build an ecosystem; for them, having de

The strategy is that they need to grow their company and potential revenue sourcing methods. The strategy for many is to build an ecosystem; for them, having developers that make it super easy to to put any kind of information anywhere into the cloud is going to cause users to mindlessly start using it as their online hard drive, and thus push more users from free to paid, thus capturing more revenue. The mobile future means that even more uncapturable data now becomes capturable in digital form, and they want people to store on their services. Sharing is awesome for them as it eats into both people's storage for the same amount of data on the cloud, so it's basically pure profit.