> They need to be where the people are And as a corollary, the people will go to whatever channels exist. This has been something done many times as mediums c

> They need to be where the people are And as a corollary, the people will go to whatever channels exist. This has been something done many times as mediums change. Newspapers to Radio. Newsreels to Television. Then to the internet, we started with everyone telling you their AOL keyword. Then the web, and then social media. If authenticity is the concern, these players (journalists/politicians) should adopt W3C recommendations and stand up social media services from their own web presence.