If you are paying 5 cents a click, then you might just about break even ( typically click to buy conversion rates are around 1% for desktop software: https://su

If you are paying 5 cents a click, then you might just about break even ( typically click to buy conversion rates are around 1% for desktop software: https://successfulsoftware.net/2009/04/23/the-truth-about-conversion-ratios-for-software/ https://successfulsoftware.net/2009/04/23/the-truth-about-co... ). But it is almost impossible to get any worthwhile traffic from Adwords in 2022 (in terms of volume or quality) at 5 cents a click.