For big cloud markets, being #2 or #3 is a win: - #2, #3, even maybe #4/#5 are big revenue. Cloud is unusually big and still growing insanely. - crazy margins

For big cloud markets, being #2 or #3 is a win: - #2, #3, even maybe #4/#5 are big revenue. Cloud is unusually big and still growing insanely. - crazy margins when they don't have to invent the core concept, go through core product/market fit R&D, nor fight for a distribution channel to market+sell it, nor fight middlemen for competitive pricing - cross-selling & ecosystem lock-in means even revenue/profit don't have to be high or even positive