Most reasonable people interpret "Free Forever" as "Free, as long as the company exists". The risk of company folding is baked into the statement in my opinion.

Most reasonable people interpret "Free Forever" as "Free, as long as the company exists". The risk of company folding is baked into the statement in my opinion. The problem most people have is the company going back on their promise out of their own volition. In essence it could be considered a "bait and switch", especially considering the nature of the business they are running.