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Twitter's link shortener gets tonnes of use. Seems like every external link in every tweet is converted to a t.co link instead to save characters.
by swilliamsio 5y ago
Twitter's link shortener gets tonnes of use. Seems like every external link in every tweet is converted to a t.co link instead to save characters.
- SalimoS 5y agoI’m sure that the real reason for Twitter to use t.co is analytics and more control over the platform.
- playpause 5y agoThat’s just Twitter’s redirection proxy. It’s not people using it as a URL shortener. It is Twitter automatically linking all URLs in tweets to go via t.co for tracking.
- dewey 5y agoNo doubt that it's used for tracking but "clicks" on the URL could probably be measured in other on-page ways too. One additional reason is probably that if there's a spam URL detected they can just block the short URL and the problem goes away instantly.