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Their #1 priority for search used to be quality (relevancy) of the results. Anything the SEO marketers were using or could come up with was combated. Keyword st
by hubraumhugo 5y ago
Their #1 priority for search used to be quality (relevancy) of the results. Anything the SEO marketers were using or could come up with was combated. Keyword stuffing = lower rank. Ads, redirects, spam... = lower rank. Anything except actually useful results = lower rank.
What the heck happened then?
- robbedpeter 5y agoFollow the money. They make more money by optimizing for advertising over optimizing search quality. The bean counters have been selecting winners in a/b development for years now.
- HWR_14 5y agoGoogle became dominant enough in the search space, and specifically of user mindshare, that they no longer had to worry about providing the best search results.
- coldtea 5y ago>What the heck happened then? For one, Google itself became this biggest advertiser and SEO marketer for its own interests, but unlike the others, it had internal influence on the search rankings and presentation...