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I disagree. The form is really poorly designed. One big specific issue is the Submit button is red, it should be green, this violates a design 101 principle.
by abir 15y ago
I disagree. The form is really poorly designed. One big specific issue is the Submit button is red, it should be green, this violates a design 101 principle. Thanks.
- gsivil 15y agoLet me remind you that Target's main color is red. 101 principles do not apply to all cases.
- deleted 15y ago[deleted]
- abir 15y agoI know it's red, but you can't put the brand over an universal association with red=stop. If you look at the data, I bet you they are losing users who stop or abandon.
- petewailes 15y agoI bet you they aren't. After 8 years of split testing experience on some colossal sites, I'd be surprised if that's the case.
- neetij 15y agoNot necessarily. In some scenarios green buttons performed much worse than red (http://blog.hubspot.com/blog/tabid/6307/bid/20566/The-Button-Color-A-B-Test-Red-Beats-Green.aspx http://blog.hubspot.com/blog/tabid/6307/bid/20566/The-Button...) and orange (http://visualwebsiteoptimizer.com/split-testing-blog/tag/red-button/ http://visualwebsiteoptimizer.com/split-testing-blog/tag/red...) buttons.