When you are early, you should only have one product and your name should be synonymous with it, unless you want to spend every encounter explaining the distinc

When you are early, you should only have one product and your name should be synonymous with it, unless you want to spend every encounter explaining the distinction. That doesn't include the numerous people (press, investors, potential hires, potential customers / biz partners) that will have your business card and not associate your company name with the product they used. From my experience, startups can work on one thing at a time (and that's hard enough). The more difficult you make it for someone to associate your company with your product, the worse off you will be. You can always change your company name later.