It only happened once, which was an obvious marketing stunt that presumably served its purpose. There's not much benefit to doing it over and over again. If he

It only happened once, which was an obvious marketing stunt that presumably served its purpose. There's not much benefit to doing it over and over again. If he was really doing it "for the lulz" then there would be many more such launches. Cars, a painting of some artist that offended him, etc. We haven't seen that though.