It's often preferred for b2b because updates, predictable cost (opex vs capex) and support. It also provides the right incentives: Suppliers work hard to preven

It's often preferred for b2b because updates, predictable cost (opex vs capex) and support. It also provides the right incentives: Suppliers work hard to prevent outages because you won't get paid per hour for fixing your own stuff anymore. I guess it's leaking into b2c, where is has some nice uses, but indeed it's getting pretty out of hand. What does help is a bank (app) that lists all your subscriptions, would be even nicer if I could cancel from there.