The main thing with AI-based services (and in this case, targeted ads) is that after a long while, your preferences are enforced over time in a such way you're

The main thing with AI-based services (and in this case, targeted ads) is that after a long while, your preferences are enforced over time in a such way you're deprived from discoverability of new products. You might like something that is out of your usual searches, then you see other people with it and complain how you didn't know before, because the algorithm made you be within your own bubble. The algorithm is "more of you" than you ever are of yourself. I think random ads decimates the entire targeted ads industry (at least for ads in EU), and that protects the consumers, and is a big win from discoverability of products, hopefully creating a more fair marketplace. I use the word "hopefully," because one never knows how much ads are gonna cost if the criteria is "sheer force of exposure". EDIT: Awful typos.