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"Brand Finance uses a more straightforward discounted cash flow technique to arrive at a net present value of a company's trademark and associated intellectual
by strandev 15y ago
"Brand Finance uses a more straightforward discounted cash flow technique to arrive at a net present value of a company's trademark and associated intellectual property."
This seems like a dubious way to calculate the value of a brand.
- justincormack 15y agoSeems reasonablish. Work out how much more they are selling and how much higher the price is compared to not having the brand. The hard bit is the counterfactual. Most of the figures are made up from how many people have heard of it and assigning a value I think.