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Apple's brand value rises to No. 2 in the world, after Google
- me-two-me-to 15y ago(a'hem) ...ah, well at least google's on top :]
- czhiddy 15y agoWasn't Coca Cola the most valuable brand in the world? Or were they just the most recognizable?
- A-K 15y agoI wonder the same thing.
- dshep 15y agoYeah agreed. Pretty skeptical of this list. Everywhere in the world I've been there is Coca Cola. And Nokia. I don't think Apple is known in Africa for instance, I could be wrong though.
- edge17 15y agoyour comment reminded me of this video - http://www.ted.com/talks/lang/eng/melinda_french_gates_what_nonprofits_can_learn_from_coca_cola.html http://www.ted.com/talks/lang/eng/melinda_french_gates_what_... pretty amazing how coca cola's made it into the most remote places in the world
- msellout 15y agoI'm dubious. How is it possible to separate the demand generated by marketing/brand from the demand generated from non-marketing/brand characteristics of products? In many cases, the brand IS the product.
- Rotor 15y agoWhat's actually more interesting in this report is the current economic effects on 'Brand USA', which is now at a 10 year low.
- strandev 15y ago"Brand Finance uses a more straightforward discounted cash flow technique to arrive at a net present value of a company's trademark and associated intellectual property." This seems like a dubious way to calculate the value of a brand.
- justincormack 15y agoSeems reasonablish. Work out how much more they are selling and how much higher the price is compared to not having the brand. The hard bit is the counterfactual. Most of the figures are made up from how many people have heard of it and assigning a value I think.
- wavephorm 15y agoMade up numbers are not interesting.