I have a slightly more cynical take on why Spotify pushes niche bands and music so much (in fact, I can’t even remember the last time I saw an “established” ban

I have a slightly more cynical take on why Spotify pushes niche bands and music so much (in fact, I can’t even remember the last time I saw an “established” band in my Discover Weekly playlist) — Spotify doesn’t have to pay out that much per listen for these niche bands, while having, say, Beyoncé or Drake pop up on millions of subscribers’ weekly playlist would eat in their margins.