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While I agree that killing advertising is effectively impossible I'm not sure I agree that the problem is that people aren't willing to pay for things. I think
by kevinob11 5y ago
While I agree that killing advertising is effectively impossible I'm not sure I agree that the problem is that people aren't willing to pay for things.
I think advertising dollars paying for services that users use is a convenient excuse that companies use to justify it, but it isn't an imperative for why it should exist.
If you can't get people to pay for your service when they know the real price maybe your service shouldn't exist, or shouldn't exist at the scale it does now.
That being said your main point that the industry grew organically based on human behavior certainly seems true. Banning advertising (like banning lobbying or corporate contributions to elected officials) is an impossible game of whack-a-mole. It can't be defined tightly enough to be outright banned (are you going to ban telling people you sell something they might like?) and the value derived from it is large enough that people will get creative when you ban the outcomes.
That being said I do think the most egregious versions should be regulated. Ads to kids, deceptive mail or email ads that look like invoices or bills, ads that are obviously lying about features or benefits, but enforcement is incredibly difficult. I'm not especially optimistic.
- Nextgrid 5y agoYou can effectively kill it or curtail its noxious effects by banning common negative externalities of it. The GDPR, though having a massive enforcement problem, disallows targeted ads and all the privacy violations typically associated with them. You could make websites liable for the ads they display, automatically killing the "bottom of the barrel" of advertising such as chumboxes (Outbrain/Taboola/etc) and similar low-quality trash because the cost to review & audit these ads would outweigh any potential profits. You could revoke Section 230 protection for social media companies that manipulate the reach of content to increase engagement (which is why every social platform switched from a chronological feed to an algorithmic one) as to discourage the practice and prevent them from profiting off intentionally pushing harmful or even illegal content to increase engagement.