Cable channels were also subsidized by advertising. You pay a decent amount of money per month to get access to exclusive content, but that cost still doesn't c

Cable channels were also subsidized by advertising. You pay a decent amount of money per month to get access to exclusive content, but that cost still doesn't cover the costs of producing the media. If cable bills were double or triple the price, even without ads, many people probably would have been pushed to "free" TV.